What is the content ratio?

Content Ratio represents the percent of the text that can be seen on a web page. For this, The content ratio tool extracts the text from paragraphs and the anchor text from links. Also the content ratio tool extracts the meta-information from the page (title and description) and calculates the content ratio to include this information.

Why is content ratio important for SEO?

The content ratio of a page is used by search engines and spiders to calculate the relevancy of a web page. The higher this content ratio is, the higher chance you have to get a good page ranking for your page.

No all search engines are using the content ratio in their index algorithm, but most of them do. So having a higher content ratio than your competitors, it's a good start for on-site optimization.

How could I increase the content ratio of my page?

To increase the ratio of effective content in your page (content ratio) you have several options:

• Clean up your code, remove un-used html code
• Move as much of the java scripts and css styles to external files as you can.
• Turn your inline css styles and formatings into css classes and move the css definition to an external file.
• Try to get rid of tables from your design and switch to a tableless design using CSS layouts.
• Try adding more content to your page, but make sure the content you add is relevant to your page.

I have a high content ratio but I still don't have a good SERP.

Well, the content ratio of a page is not the only on-page factor that search engines use into their algorithms. You can run a keyword competition report and get detailed information about your site as well as your keyword competition.